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Julian Fosh, Economic Advantage: Getting ahead on the property ladder

www.onthemarket.com, a new online property portal run by Agents’ Mutual (AM) was launched today, in an effort by its founding estate agents to break the property listings duopoly of Rightmove and Zoopla Property Group (ZPG). We are long term investors in Rightmove as it possesses many of the business characteristics which we believe lead to strong shareholder returns. Specifically, our Economic Advantage process concentrates on identifying companies that possess one or more of three key intangible assets: intellectual property (IP), distribution channels and significant recurring business. Rightmove possesses all three.


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