Charitable giving and community engagement | Governance | Investor relations | Liontrust Asset Management PLC

Charitable giving and community engagement

We carry out our community engagement through two major sponsorships and provide charitable support as set out below.


Oxford United football club

Liontrust has been the principal partner of Oxford United football club since July 2015. We are supporting a wide range of community initiatives via the Oxford United Community Trust to work together to improve the lives of the people of Oxfordshire. We have been developing projects to work with Oxford United Community Trust to support its four themes for community engagement:

  • Sports participation and coaching
  • Health and wellbeing
  • Education, training and employment
  • Social inclusion.

ZSL London Zoo

We have partnered with ZSL London Zoo to support its conservation work with the last remaining 500 Asiatic lions in India’s Gir Forest and the building of the Land of the Lions exhibit, breeding centre and education hub. The Land of the Lions was opened by the Queen on 17 March 2016 and opened to the public on 25 March.

With Liontrust’s support, ZSL conservationists have partnered with government institutions in India to help secure the future of the Asiatic lion. Their work involves helping to:

  • Train zoo keepers and veterinarians at Sakkarbaug Zoo in lion care and welfare.
  • Improve training of local staff so they can safely transport lions and other dangerous animals away from populated areas.
  • Upgrade infrastructure to help care for the lions’ health and wellbeing.
  • Establish exhibits and education programmes for local communities and visitors to learn about lion conservation.

Walking the Courses

Liontrust is proud to have supported Richard Farquhar’s Walking the Courses to raise money for Pancreatic Cancer and Racing Welfare. Over the course of 13 months from March 2015 to April 2016, Richard walked between all 60 racecourses across mainland Britain. Each leg of Walking the Courses ended with Richard’s arrival at a racecourse on the day that there was a race meeting. The combined distance that Richard covered during the 13 months was around 2,910 miles and he has raised almost £500,000.

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