Community engagement and sponsorships | Who we are | Liontrust Asset Management PLC
Community engagement and sponsorships

Community engagement and sponsorships

Community engagement

We are committed to our community engagement programme. There are three key objectives that we are aiming to achieve:

  • Raise financial awareness and literacy throughout society
  • Provide opportunities for vulnerable children and young people and promote gender equality through sport, education and finance

  • Wildlife conservation

We are working with four partners to develop our community engagement programme: Durham County Cricket ClubZSL London Zoothe Ruaha Carnivore Project (RCP) and Oxford United in the Community. We also partner with The Telegraph to sponsor the It's Your Money podcast and Sporting Heroes.

Durham County Cricket Club

Liontrust & Durham County Cricket Club

We have been partners with Durham CCC since March 2018, including being sponsors of the Durham Jets, the Family Zone, supporting the development of the women’s game and helping to enhance the club’s community engagement.


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Oxford United in the Community

Liontrust Oxford Community Trust

We are supporting a wide range of community initiatives working with Oxford United in the Community to improve the lives of the people in Oxfordshire. There is a particular focus on financial education and improving numeracy and literacy.

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Sporting Heroes

Community engagement and sponsorships - Telegraph Sporting Heroes

Sporting Heroes in the Telegraph recognises the skills, achievements and excellence of international sports stars via a monthly public vote, with an overall sporting hero crowned every December.

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ZSL London Zoo

Community engagement and sponsorships - ZSL London Zoo

There are approximately 500 Asiatic lions left in the wild and we are helping ZSL to secure a future for them by supporting its conservation work in India. We are proud to sponsor the Land of the Lions exhibit, breeding centre and education hub, which opened at ZSL London Zoo in March 2016.

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Ruaha Carnivore Project

Ruaha Carnivore Project

The RCP is part of Oxford University’s Wildlife Conservation Research Unit and was established in 2009 to help develop conservation strategies for large carnivores in Tanzania. The RCP also works with local communities to reduce human-carnivore conflict. Liontrust is helping the RCP’s conservation work and initiatives with local communities and schools.



It’s Your Money Podcast

Community engagement and sponsorships - It's Your Money podcast

We have proudly partnered with the Telegraph to bring you It’s Your Money, a podcast that covers the whole spectrum of money matters including investments, mortgages, pensions and savings.

Listen now



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