Community engagement and sponsorships | Who we are | Liontrust Asset Management PLC

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Community engagement and sponsorships

Community engagement and sponsorships

Who we are About Liontrust Our vision, objectives and brand values How we manage your money Our culture Our awards Community engagement and sponsorships Board of Directors Fund managers Heads of department Sales team Treating Customers Fairly

Community engagement

We are committed to our community engagement programme. There are three key objectives that we are aiming to achieve:

  • Raise financial awareness and literacy throughout society
  • Provide opportunities for vulnerable children and young people through sport, education and finance
  • Wildlife conservation

We are working with three major sponsorship partners to develop our community engagement programme: Oxford United Football Club, Durham County Cricket Club and ZSL London Zoo. Our fourth key sponsorship is with the Telegraph newspaper, where we sponsor their Total Football and It's Your Money podcasts and Sporting Heroes.

Oxford United football club

Community engagement and sponsorships - Oxford United football club

We have been the Principal Partner of Oxford United football club since July 2015. We are supporting a wide range of community initiatives via the Oxford United Community Trust to work together to improve the lives of the people of Oxfordshire.


Find out more

Durham County Cricket Club

Liontrust & Durham County Cricket Club

In March 2018, we signed an initial two-year partnership deal with Durham CCC, which includes sponsorship of the Durham Jets and the Emirates Riverside’s Family Zone. We will support the development of the women’s game and become the Women’s Academy sponsor. Plus, we'll also help to enhance the club’s community engagement through the Durham County Cricket Club Foundation and a new programme in Kenya.

Total Football Podcast

Community engagement and sponsorships - Total Football podcast

We are excited to bring you Total Football, the new weekly podcast from the Telegraph's sports reporters.


Listen now

ZSL London Zoo

Community engagement and sponsorships - ZSL London Zoo

There are approximately 500 Asiatic lions left in the wild and we are helping ZSL to secure a future for them by supporting its conservation work in India. We are proud to sponsor the Land of the Lions exhibit, breeding centre and education hub, which opened at ZSL London Zoo in March 2016.

Find out more

It’s Your Money Podcast

Community engagement and sponsorships - It's Your Money podcast

We have proudly partnered with the Telegraph to bring you It’s Your Money, a new podcast that covers the whole spectrum of money matters including investments, mortgages, pensions and savings.


Listen now

Sporting Heroes

Community engagement and sponsorships - Telegraph Sporting Heroes

Sporting Heroes in the Telegraph recognises the skills, achievements and excellence of international sports stars via a monthly public vote, with an overall sporting hero crowned every December.

Find out more

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