Oxford United | Community engagement and sponsorships | Who we are | Liontrust Asset Management PLC
Community engagement and sponsorships - Oxford United football club

Oxford United football club

Proud partners

We are proud to be Principal Partners with Oxford United football club. Oxford is a well-run, up-and-coming football club that shares our ambitions and objectives for community engagement through the Oxford United Community Trust.


We teamed up with Oxford in the summer of 2015, agreeing a three-year partnership, and the football club has been enjoying a great run of success.

Highlights included:

  • Being promoted from League Two to League One, finishing second after beating Wycombe Wanderers 3-0 on 7 May 2016
  • Reaching the fifth round of the FA Cup in 2017
  • Beating Swansea City, of the Premier League, 3-2 in the Third Round of the FA Cup on 10 January 2016
  • Getting to the Final of the Checkatrade Cup at Wembley on 2 April 2017
  • Getting to the Johnstone’s Paint Trophy Final at Wembley on 3 April 2016. Oxford played Barnsley in front of 59,230 fans
  • Playing in front of aggregate attendances of 416,366 during the 2015-16 season
  • Kemar Roofe being named League Two Player of the Year and named in the team of the year for the Championship, League One and League Two combined in 2016
  • Callum O’Dowda being called up to the Ireland squad ahead of UEFA Euro 2016
  • Being named Family Club of the Year in League Two

Oxford United Community Trust

We are developing projects to work with the Oxford United Community Trust to support its four themes for community engagement:

  • Sports participation and coaching
  • Health and wellbeing
  • Education, training and employment
  • Social inclusion

We have also supported:

  • The club’s Family Day for the away game at Stevenage on 31 October 2015
  • A Fanzone at the Kassam Stadium on a number of match days during the 2015-16 season
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