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Consumer Duty

What is Consumer Duty?

The FCA introduced the Consumer Duty in July 2023 to improve levels of protection for retail customers. The Consumer Duty sets the standard of care that firms should give to customers in retail financial markets.

There is a new Consumer Principle – A Firm must act to deliver good outcomes for retail customers. Liontrust is committed to delivering against this new Principle 12 and this includes adhering to the cross-cutting rules across our online and manual customer sales journey and when working with third parties we must act in good faith towards our retail customers, avoid foreseeable harm to retail customers and enable our retail customers to pursue their financial objectives.

FCA Consumer Outcomes

There are four consumer outcomes:

  1. Products & services
  2. Price & Value
  3. Consumer Understanding
  4. Consumer Support

Cross-cutting rules:

  1. Act in good faith toward retail customers
  2. Avoid foreseeable harm to retail customers
  3. Enable and support retail customers to pursue their financial objectives
Being a good corporate citizen

Key information for distributors

Find key information and documentation.
Find out more
How to be a responsible investor

Further information

Learn more about how we monitor outcomes and approach vulnerability and accessibility.
Find out more