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Community Engagement

There are three key objectives that we are aiming to achieve through the Liontrust community engagement programme: 

  • Raise financial awareness and literacy throughout society
  • Provide opportunities for young people
  • Wildlife conservation

Financial education

Newcastle United Foundation


Liontrust partners with Newcastle United Foundation (NUF) to provide a numeracy programme, Financial Football. This is designed to give primary school children a head start in financial education.

The six-week programme has helped to break down any barriers that children face in understanding and learning about numeracy and finance, with the aim of improving children’s understanding of money, as well as giving them the confidence to thrive in school maths lessons.

Financial Football uses the popularity and profile of Newcastle United football club to encourage primary school pupils to engage with maths problems, using real life scenarios such as buying and selling football players and paying fines for red cards to teach concepts such as budgeting.
Newcastle United Foundation
The project, which involves interactive games around football, is working with Years 4, 5 and 6 pupils and reaching more than 500 primary school children a year. Financial Football has introduced a new maths education programme to increase primary school children’s confidence and understanding of this subject. Newcastle United Foundation enabled Financial Football to go online during the Covid pandemic.

Financial Football has led to significant improvements in solving money focused questions:

  • 67% in numeracy
  • 64% in addition, subtraction, multiplication
  • 75% in statistics
  • 84% in ratios

Phillip Cowler, Literacy and Numeracy Coordinator at Newcastle United Foundation, says: “By using football as the basis for the maths challenges, we’ve seen pupils who generally struggle to engage with numeracy feel more comfortable about getting involved due to their familiarity with Newcastle United.”

Liontrust has also supported the building of Newcastle United Foundation’s community home called NUCASTLE, which officially opened in March 2022. One of the classrooms at NUCASTLE is called Liontrust and will be used to work with all members of the local community. Currently, Newcastle United Foundation is helping around 65,000 people across the North-East of England.
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“By using football as the basis for the maths challenges, we’ve seen pupils who generally struggle to engage with numeracy feel more comfortable about getting involved due to their familiarity with Newcastle United.”

10 Ticks


Liontrust has partnered with 10ticks to enable them to deliver worksheets and new digital maths education to primary schools across the UK. 10ticks works with 16,258 state primary schools, which cover around 4.7 million children.

10ticks has around 8,000 worksheets suitable for primary schools covering the entire maths curriculum. 10ticks.com Mental Maths is a fun and engaging online resource designed to help support the instant recall of multiplication and division facts and lots of other mental maths topics with little teacher intervention. From challenging classmates online to playing live games across the globe, these stimulating activities are designed to engage pupils. The pupils can also create their own avatar and earn certificates and awards to inspire them to perfect their skills.

10ticks
There are many measures that 10ticks uses for mental arithmetic and improvements in pupils using the digital maths education.

The speed evaluation is based on the Beat the Clock game. How many questions can you answer correctly in 60 seconds? The game takes a baseline test, then an ongoing average is kept for each pupil. The percentage improvement is based on the baseline test to ongoing average score. This improvement is mapped against the number of times pupils log in to the system. Pupils who log in to the system twice a week improve their speed by more than 40%.

The accuracy evaluation is based on the Perfect 10 game. How quickly you can answer 10 questions in a row correctly without a mistake? The game takes a baseline test, then an ongoing average is kept for each pupil. The percentage improvement is based on the baseline test to ongoing average score. This improvement is mapped against the number of times pupils log in to the system. Pupils who log in to the system twice a week improve their accuracy by more than 41%.

Overall, the ‘average’ pupil has improved in speed by 33.7% and accuracy by 35.9%. To date, 2.29 million questions have been answered by pupils. Information correct up to 29.03.21.
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Wildlife conservation

ZSL London Zoo


Liontrust are proud sponsors of the global conservation charity ZSL and their efforts to protect the Asiatic lion from extinction, a partnership that stretches back nearly a decade. 

Liontrust has helped recently to bring together a newly matched pair of the big cats at ZSL London Zoo’s immersive Land of the Lions exhibit. It is hoped that the pair will breed and boost the numbers of the Critically Endangered species – of which just 600 remain in the wild.

The iconic big cats which once roamed across Asia – from Turkey to Eastern India – are now found only in the Gir Forest in Gujarat, India. Thanks to conservation efforts, Asiatic lions were bought back from the brink of extinction and their numbers have risen slightly in the last decade, but their future is still precarious. Due to their limited range and reliance on a single habitat, Asiatic lions are particularly susceptible to disease outbreak or natural disaster.
ZSL London Zoo
ZSL, through its science and conservation efforts in the field and at ZSL London Zoo, is working to ensure a future for Asiatic lions.

Five protected areas currently exist to protect the Asiatic lion in India: the Gir Sanctuary, Gir National Park and Pania Sanctuary form the Gir Conservation Area (GCA) covering an area of 20,000 km2 of forest representing the core habitat for the Asiatic lion. The other two wildlife sanctuaries, Mitiyala and Girnar, protect satellite areas within a lion’s range distance of the Gir Conservation Area. 

ZSL supports all efforts to protect Asiatic lions in the Gir and works with the Wildlife Institute of India to assist with conservation efforts – from sharing expertise to providing training for wildlife vets. 

ZSL London Zoo’s flagship exhibit Land of the Lions is an immersive and engaging hub for ZSL’s Asiatic lion conservation and education efforts, and an area sponsored by Liontrust. Transporting visitors from the heart of London to India’s vibrant Sasan Gir, people can get closer than ever before to the lions, while embarking on an adventure through the Indian-inspired experience. From exploring an Indian barber shop, in the replica Sasan Gir high-street to a train-station, the exhibit truly gives visitors a sense of just how close lions and people live in India. 

Land of the Lions is home to a pair of Asiatic lions, male Bhanu and female Arya. Matched as part of the international breeding programme for endangered species, co-ordinated by EAZA’s (European Association of Zoos and Aquaria) big cat specialists, the hope is that the two will breed in future.

Arya’s move from Paignton Zoo could not happen until the three females that previously resided at London had moved to a new home in Germany. Liontrust sponsored the moves of all four lions, including the creation of custom-made travel crates so that the precious cargo could travel in utmost comfort.

The lions form a back-up population of the Critically Endangered species in an environment in which people are inspired to protect animals and where conservationists can learn both from and about animals. These learnings are shared with other zoos across the world and with conservationists in the field, who use this critical information to carry out their work in the wild. 
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Tusk Lion Trail


Liontrust is proud to have supported the Tusk Lion Trail 2021 by sponsoring the lion statue that lived outside the National Gallery in Trafalgar Square. The event was part of a global celebration of lions, the people who live alongside them and the conservation work in Africa. Forty seven life-sized lion sculptures, designed and made by artists, musicians and sportspeople, were placed around the world, including in London, as part of the Trail.

The Liontrust lion that lived in Trafalgar Square was painted by the legendary comedian John Cleese and his wife Jen Wade. The rainbow colours signify hope, dreams and magic. The fish is the symbol of John Cleese’s wife.

Watch legendary John Cleese and Jen Wade chat about the inspiration behind their painting of the Liontrust lion in Trafalgar Square for Tusk. Lion conservation is vital and a long-term cause for Liontrust, and we're proud to support Tusk's Lion Trail in 2021
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Tusk

Levelling Up Goals

Liontrust has partnered with the Purpose Coalition on a Levelling Up Impact report which will set out its contribution to the levelling up agenda in the UK.

The Levelling Up Impact report will highlight the work Liontrust is already undertaking to deliver a positive impact on wider society, particularly through financial education and sustainability within the framework of 14 Levelling Up Goals.

The Goals, established in 2021 by former Education Secretary Rt Hon Justine Greening with input from businesses, universities and policymakers, are designed to provide an architecture that will help tackle the challenges the country faces post Covid-19. They focus on key life stages - from early years through to adulthood, alongside other barriers such as fair career progression and closing the digital divide - and highlight the main issues that need to be resolved to create a level playing field for everyone.

The Goals are the first major piece of work by the Purpose Coalition, which includes businesses, universities and public sector.

We are delighted to be supporting Levelling up Goals because of the importance of providing opportunities to as many people as possible wherever they grow up and live.

One of the best ways of achieving this is through education. Helping children with numeracy and delivering financial education is very important to Liontrust because these are indispensable skills for everyday life. Research into financial literacy has shown a large number of young people in the UK do not feel confident about handling money and it is key to help children before they reach the age of 18.

There is a responsibility to enable as many people as possible to boost their savings and future prosperity by making investments as simple to understand and as easy to access as possible. This is to democratise savings and investments.

A way of encouraging people to engage with their savings to make them work more effectively is through sustainable investment. Most people can relate to the importance and benefit of sustainable investing for themselves and their world.

“Understanding finance and financial education is key to getting on in life. Being able to manage money can make a huge difference to how well a person can fulfil their potential.”

Justine Greening said: “Understanding finance and financial education is key to getting on in life. Being able to manage money can make a huge difference to how well a person can fulfil their potential. As with other aspects of education, the earlier children can begin to develop those skills the more confident and proficient they become. 
 
“As a successful fund management company, Liontrust is playing a vital role in providing expertise to raise financial awareness, providing effective financial education to some of those furthest away from a level playing field. It is also focused on delivering real social impact for its clients, colleagues and communities through its work on sustainability and to diversity and inclusion.
 
“Its partnership with the Newcastle United Foundation, for example, is delivering a numeracy programme, Financial Football, which engages primary school children by using real life scenarios and breaks down the barriers that some may have in understanding and learning about numeracy and finance.
 
“Liontrust has a committed approach to community engagement and is determined to ensure that it brings opportunities that will make a real difference, especially for young people in less privileged communities. With its Levelling Up Impact Report, it is demonstrating its willingness to go even further as part of a wider effort to level up the country and close the opportunity gap.”