ZSL London Zoo | Community engagement and sponsorships | Who we are | Liontrust Asset Management PLC

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Liontrust sponsors the lions at ZSL London Zoo

ZSL London Zoo

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Championing Asiatic Lions

We are proud to have supported ZSL’s Asiatic lion campaign for over five years, which is dedicated to protecting the last remaining lions that reside as a single population in Western India’s Gir National Forest. With Liontrust’s support, ZSL is actively working with local partners in a variety of ways to ensure the survival of this population of just over 500 Asiatic lions:

  • Train zoo keepers and veterinarians at Sakkarbaug Zoo in lion care and welfare
  • Improve training of local staff so they can safely transport lions and other dangerous animals away from populated areas
  • Upgrade infrastructure to help care for the lions’ health and wellbeing
  • Establish exhibits and education programmes for local communities and visitors to learn about lion conservation
  • Train and equipping rapid response teams to rescue and rehabilitate injured lions


In addition to their work in the field, ZSL opened a brand new conservation breeding centre, Land of the Lions, on 17 March 2016 at ZSL London Zoo. The exhibit was opened by HM The Queen, and its purpose is to ensure a ‘safety net’ against extinction as well as protecting the genetic viability of species.

Land of the Lions entrance

Bhanu underneath the Gir sign

Return of the Kings

You can learn more about Asiatic lions, Land of the Lions and the important work that ZSL London Zoo undertakes in the Gir Forest with support from Liontrust in our new booklet.

World Lion Day 2017

The Asiatic lion pride at ZSL London Zoo had something huge to celebrate on World Lion Day in August 2017: a giant Earth commemorating three years of support from Liontrust.

The metre-wide boomer ball, specially designed for large, strong, animals to play with, was scented with the pride’s favourite aromatic herbs and spices. According to Zookeeper Lucy Reed: “Scenting the ball encourages our pride to use their incredible sense of smell to track it through their territory, as they would with prey, before using their sharp claws to tear into it – acting as a natural manicure for our lionesses.”

Celebrating World Lion Day 2017 Celebrating World Lion Day 2017

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